6 investigation prepositions had been identified to facilitate the investigation of customer Angle persuasion based upon the literature. Furthermore, variables such as ad high quality, demographic dissimilarities, plus the technological context of VR and AR advertisements can aid central route persuasion, while supply believability, social presence, and information articles in VR and AR advertisements have been located to be the persuasion variables underneath the peripheral route.
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Total, the review presents a way to examine client attitudes by way of VR and AR ads utilizing the ELM principle.
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